LOOP is an explosive young popstar whose infectious hooks and innovatively produced tracks are winning her fans and critical praise alike.
LOOP has made an instant impression, with Wonderland describing her as “probably one of the next great popstars”. Her music has received support from BBC Introducing and was covered by seven Hype Machine-accredited blogs, receiving support from tastemaker champions such as The 405, PopJustice, Notion and more.
Following on from her singles ‘Love Bites’ and ‘Looking at You’ which both achieved online critical acclaim, LOOP released ‘Losing My Mind’, a record that was subsequently added to the Radio 1 Playlist in December as BBC Introducing Track of The Week.
2017 saw Loop start the year with ‘As If’, a single that cemented her into the mainstream as an artist on the rise, and followed with her critically acclaimed debut EP. Her recent single “Maybe I’m A Liar” has shown a further development in the Loop sound, and aesthetic moving her further into the pop spotlight.
Originally hailing from Surrey and currently residing in Brixton, LOOP’s early musical loves were the mega popstars of the 90s, Christina Aguilera, Beyonce, Rihanna, Amy Winehouse, Justin Timberlake. More recently, LOOP has taken influences from the likes of Tove Lo, Glass Animals, The Weeknd, Banks, Christine and the Queens, Frank Ocean and NAO, while absolutely forging her own musical identity.
Perfectly summing up her own style as “sassy, emotive electronic pop”,LOOP evokes all the best qualities of a popstar: a commanding, vibrant presence combined with an effortlessly cool charm.
LOOP’s music has found a commited fanbase online, with her releases clocking up over 3 Million combined streams.
“One of 2016/2017’s most promising new popstars” Popjustice
“[a] fast rising starlet” The Times
“One of the great new popstars” Wonderland