Since 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as they are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog brews beer that blows people’s minds and has kick-started a revolution.
Co-founders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks. The programme has raised more than £86million through 7 rounds, with over 200,000 shareholders buying into the Scottish business worldwide.
With over 100 bars across the globe, export into 60 countries, and breweries in Columbus Ohio, Berlin Germany and Brisbane Australia, BrewDog continues to take the craft beer revolution to the people, whilst continuing to push the boundaries, invest in its staff, put the beer first, and champion other small breweries in its venues.
In 2020, BrewDog announced that they were the world’s first carbon negative brewery. While we remain committed to reducing our emissions through state-of-the-art brewing technologies, what we can’t reduce, we double offset, which means we take twice as much carbon out of the air as we emit. By ‘Our Carbon’ we mean ALL the greenhouse gasses in both our operations and our supply chain. So that includes everything that is involved in creating our beer and getting it to our customers; ingredients, packaging, transport, and everything else that we do or buy.
BrewDog disrupted the world of business once again in May 2022 by releasing the BrewDog Blueprint. This document set out their plans for creating a radically new model of business, where every single employee benefits from the growth and success collectively created through our Employee Ownership Programme and 50% Bars Profit Share.
BrewDog’s long-term destiny will continue to be shaped by the three things that matter most: People, Planet and Beer.